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About Us


We are working on creating a marketplace for a collection of branded websites each offering high quality, perishable products shipped fresh from the supplier to the consumer and designed specifically around the way consumers shop.


Mission and Vision


Mission To become the leading e-commerce marketplace for the delivery of perishable products direct from the supplier to the consumer.

Vision Our long-term vision is to deploy this platform across multiple products, brands and platform partners. We believe this will result in increased operating leverage by allowing us to use a common customer base and common infrastructure, marketing and distribution relationships across the entire portfolio. We plan to attain this goal through the following key strategies:

•        Expand the Commerce Marketplace

•        Increase Our Brand Awareness

•        Continue to Acquire and Retain Customers

•        Continue to Establish Strong Relationships with High Quality Suppliers

•        Expand Distribution Initiatives

•        Grow Our Partnerships


Business Model


Our marketplace is a proven e-commerce platform that consistently delivers fresh, high quality products direct from the supplier to the customer. We believe that the distribution chain for perishable products, including cakes, flowers and fresh fruit, is particularly well suited for a technologically enhanced and compressed supply chain that more efficiently connects customers with suppliers. By using our platform, customers receive a higher quality, fresher product at a lower price point, and suppliers receive significant benefits through improved profitability, expanded customer reach and better cost management.

Through our network of suppliers, we have eliminated multiple intermediaries from the legacy supply chain, thereby realizing significant cost advantages and higher margins. Our platform reduces or eliminates many of the typical costs associated with traditional retail businesses including inventory, capital expenditures, labor and administrative expenses. The nature of our direct from-the-supplier platform enables us to offer a variety of products with low inventory carrying costs.



RadhaKrishna Rao

Madhu Iyengar

Anupama Rao